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Lottoland Ltd.
Industry Betting, sweepstakes and lotteries[2]
Founded 2013 (2013)[3][4][5]
Headquarters Ocean Village Marina[6][7], Gibraltar
Key people
Nigel Birrell (CEO)[8][9]
Revenue over EUR 300 million (2016)[4][10][11][12][7]
Number of employees
over 350 (April 2017)[7]

Lottoland Limited is a company based in Gibraltar. One of its main areas of business is offering online bets on the results of more than 30 different lottery draws.[10][13]

The Founding of Lottoland[edit]

Lottoland was founded as a limited company in Gibraltar in May 2013 and started out with seven employees.[4][5]


Lottery betting[edit]

Lottoland offers its customers the opportunity to bet on the results of more than 30 different lotteries.[14] According to details provided by the company, the prize amounts are based on the odds of the primary lottery in question. Lottoland offers bets on lotteries such as:

In order to be able to pay out large cash prizes at any time, the company has completed a guaranteed insurance transaction (Insurance-Linked Securities (ILS)) that insures it against high bet payouts.[15][6][16][17] This bond is particularly popular among institutional investors such as pension funds, insurance companies or family offices.[16] The company also has an insurance policy with Lloyd’s of London.[15][18][19]

According to Lottoland, the company has paid out winnings of more than 684 million euros to date. Its highest cash prize of 22 million euros was paid out to a customer in Berlin in May 2016.[20][21][22]

Scratchcards and online games[edit]

The company offers digital scratchcards and a multitude of online table, card or slot games in which customers can win cash and non-cash prizes.[14]

Business to business[edit]

With its B2B arm Lottoland Solutions, Lottoland offers business customers the opportunity to offer lottery betting.[23]

Licenses and legal background[edit]

Lottoland currently has licenses from national supervisory bodies for lotteries in Gibraltar, Great Britain, Ireland and Australia (as of June 2017).[3][19][24][18][25]

The lottery companies from the 16 federal states of Germany that have joined together to form the Deutscher Lotto- und Totoblock consider betting on lottery results offered by providers such as Lottoland or Tipp24 to be a violation of the German Inter-State Gambling Treaty (Glücksspielstaatsvertrag).[26][27]

The providers themselves, however, emphasise that the German Inter-State Gambling Treaty infringes the Services in the Internal Market Directive of the European Union, which forms the legal basis of their products. They also stress that gambling in Germany on a national level does not fully comply with the requirements of the European Court of Justice, stating that the demand to combat the risks of gambling connected to the state monopoly is not being met in a coherent and systematic manner.[25]

In order to underline its own legal position, Lottoland submitted an application for authorisation of a lottery based on the Lotto 6 out of 49 model in the German federal states of Lower Saxony, Bavaria and Saarland in March 2017. If this application is rejected, the company plans to take legal action in order to obtain a decision from the highest judicial authority.[10][28][25]

Figures and structures[edit]

Customers and turnover[edit]

The company claims that it has a customer base of more than 6 million people from twelve different countries (as of June 2017).[29] It generated sales of over 300 million euros in 2016.[4][10][11][12][7]

Lottoland's growth in sales of 820 percent between 2012 and 2015 enabled it to be placed at number 128 in the Financial Times FT1000 report on the fastest-growing companies in Europe.[30]

Management, staff and locations[edit]

Nigel Birrell has been managing the company as its Chief Executive Officer since May 2014.[9] Felix Haas, who has been investing in Lottoland since mid-2016, is the Chairman of the Advisory Board.[31][32][33] At the end of April 2017, more than 350 employees worked for the company.[7]

Ocean Village Marina in Gibraltar, the company headquarters (photo from 2010)

Lottoland has locations and development centres in:[34]

Acquisitions and investments[edit]

Lottoland took over the German lottery portal Lottohelden at the end of 2015.[35] The company also has shares in Jumbo Interactive, an online provider of lottery tickets listed on the Australian Securities Exchange,[36] and LottoGopher, a provider of lottery tickets from Los Angeles listed on the Canadian Stock Exchange.[37]


In Sommer 2017 Lottoland Solutions and William Hill Australia signed a partnership. This deal will give customers of William Hill in Australia the chance to bet on big lottery draws.[38] Such an agreement was also concluded with Kindred shortly before.[39]

Marketing and corporate citizenship[edit]

Chris Tarrant, who hosted the British quiz show Who Wants to Be a Millionaire? for many years, has been the brand ambassador for Lottoland UK since 2014.[40] Lottoland has been the name sponsor of the Brookvale Oval since the start of 2017. The stadium, which is located near Sydney, is the home stadium of the Australian Rugby League team the Manly Warringah Sea Eagles.[41]

The legally independent Lottoland Foundation, which is based in the German city of Hamburg and is funded by Lottoland, has existed since autumn 2016.[11] Its activities focus on the charitable aims of promoting sports for both the disabled and able-bodied, especially in German-speaking countries.[42] Examples of the individuals and projects supported by the foundation include the wheelchair athlete Alhassane Baldé and various projects run by the association Arche.[43] It works with the online donation platform[44]


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External links[edit]

  • ^ "Kontakt". (in German). Retrieved 2017-06-02.  Contact information of Lottoland.
  • ^ According to Statistisches Bundesamt: Gliederung der Klassifikation der Wirtschaftszweige, Ausgabe 2008, p. 54.
  • ^ a b Joachim Hofer: Monopol verspielt? In: Handelsblatt, 20th March 2015.
  • ^ a b c d "Lottoland picks up first lottery messenger licence in Gibraltar". 2017-01-10. Retrieved 2017-06-02. 
  • ^ a b "Geschichte". (in German). Retrieved 2017-06-02.  Details provided by Lottoland with regard to its corporate history.
  • ^ a b Investoren greifen bei Lottorisiken zu. Verbriefung mit Volumen von 100 Mill. Euro. In: Börsen-Zeitung, 24th April 2015.
  • ^ a b c d e Zulauf für Lottoland. Glücksspiel-Wettanbieter wächst deutlich. In: Die Tabak Zeitung, 28th April 2017.
  • ^ Information on Birrell at Bloomberg. Retrieved 2nd June 2017.
  • ^ a b "Nigel Birrell, CEO Lottoland". Retrieved 2017-06-02.  Information on Birrell on the occasion of the KPMG Gibraltar eSummit 2017.
  • ^ a b c d Jan Willmroth (2017-03-15). "Angriff auf ein heiliges Monopol". Süddeutsche Zeitung (online) (in German). Retrieved 2017-06-02. 
  • ^ a b c Jan Willmroth: Sechs Falsche. In: Süddeutsche Zeitung (Print), 15th–17th April 2017.
  • ^ a b Jan Willmroth (2017-04-16). "Die urdeutsche Lotto-Tradition ist in Gefahr". Süddeutsche Zeitung (online) (in German). Retrieved 2017-06-02. 
  • ^ "Lotterien". (in German). Retrieved 2017-06-02.  Details provided by the company with regard to its products.
  • ^ a b Cf. corresponding company details. Retrieved on 8th June 2017.
  • ^ a b Alistair Gray (2015-04-23). "Pension funds take lottery punt in hunt for yield". Financial Times. Retrieved 2017-06-08. 
  • ^ a b Albrecht Scheuermann: Der Jackpot ist versichert. In: Göttinger Tageblatt, 19th August 2016. Albrecht Scheuermann: Wenn der Jackpot versichert ist. In: Hannoversche Allgemeine Zeitung, 19th August 2016.
  • ^ Lottoland sichert Jackpot-Risiko ab. In: Börsen-Zeitung, 20th August 2016. Dynamik bei Cat Bonds lässt nach. In: Börsen-Zeitung, 7th January 2017.
  • ^ a b Eoin Burke-Kennedy (2017-03-15). "Lottoland site goes up against National Lottery in Ireland". The Irish Times. Retrieved 2017-06-08. 
  • ^ a b Perry Williams (2016-01-14). "Lottoland targets Tatts in Uber-style betting shake-up". The Sydney Morning Herald. Retrieved 2017-06-08. 
  • ^ "History". Retrieved 2017-06-13. 
  • ^ "Lotto-Gewinner Matthias (36) aus Berlin „Das mache ich mit meinen 22 Mio. Euro!“". Bild (online) (in German). 2016-05-03. Retrieved 2017-06-13. 
  • ^ Norbert Koch-Klaucke (2016-05-03). "Lotto-Streit über 22 Mio Berliner knackte den Jackpot, ohne den Jackpot zu knacken". Berliner Kurier (in German). Retrieved 2017-06-13. 
  • ^ "Offering". Retrieved 2017-06-13. 
  • ^ (K)ein Lotto-Gewinner? In: Freie Presse, 11th February 2016.
  • ^ a b c „Wenn es sein muss, gehen wir bis zur höchsten Instanz“. Ex-Lotto-Chef will Lotterie-Monopol knacken, rechnet aber mit einem langen Weg. In: Die Tabak Zeitung, 7. April 2017.
  • ^ Daniela Stürmlinger (2014-08-27). "Kampf um die Lotto-Milliarden im Internet". Hamburger Abendblatt (in German). Retrieved 2017-06-08. 
  • ^ "Sind die „Lotterie“-Angebote von Tipp24, Lottoland oder Lottohelden seriös?". (in German). Retrieved 2017-06-08.  Position of the national lottery providers in Germany.
  • ^ Albrecht Scheuermann: Privater Anbieter attackiert das Lotto-Monopol. In: Hannoversche Allgemeine Zeitung, 15th March 2017.
  • ^ "6,000,000 Lottoland customers. Enjoy 6 offers to celebrate us reaching 6m customers!". Retrieved 2017-06-14.  Details provided by Lottoland UK with regard to its customer growth.
  • ^ Martin Stabe, Ændrew Rininsland, Steve Bernard (2017-05-17). "The FT 1000: The complete list of Europe’s fastest-growing companies". Financial Times. Retrieved 2017-06-13. 
  • ^ "Felix Haas übernimmt Beiratsvorsitz von Lottoland". (in German). 2016-06-27. Retrieved 2017-06-08. 
  • ^ Auf nach Gibraltar. In: Süddeutsche Zeitung, 28th July 2016.
  • ^ Caspar Tobias Schlenk (2016-09-15). "Business Angel Felix Haas „Ich kenne kein Startup, das so schnell profitabel wächst“". (in German). Retrieved 2017-06-08. 
  • ^ Cf. "Warum ist unser Hauptsitz in Gibraltar?" (in German). Retrieved 2017-06-08.  Details provided by the company with regard to its locations.
  • ^ Seedmatch GmbH (2015-11-25). "Lottoland übernimmt Hamburger Startup Lottohelden. Erster Exit für ein per Crowdfunding finanziertes Startup in Deutschland" (PDF). (in German). Retrieved 2017-06-13.  Press information from Seedmatch.
  • ^ Sarah Thompson, Anthony Macdonald, Joyce Moullakis (2017-04-20). "Lottoland raids ASX-listed lottery tickets seller". The Australian Financial Review. Retrieved 2017-06-08.  Bridget Carter, Scott Murdoch (2017-05-05). "Jumbo Interactive jumps as Lottoland buys more tickets". The Australian Business Review. Retrieved 2017-06-08. 
  • ^ James West (2017-05-22). "LottoGopher Holdings (CSE:LOTO) CEO James Morel: A Visual Podcast". Retrieved 2017-06-13.  "LottoGopher erobert US-Lottomarkt: Gigantisches Wachstum voraus". (in German). 2017-05-24. Retrieved 2017-06-13. 
  • ^ Dominic Walsh: Lottoland gets ticket to Australia in partnership with William Hill. In: The Times, 26th June 2017, retrieved on 2nd July 2017.
  • ^ Lottoland in first lottery betting integration with Kindred,, 14th June 2017, retrieved on 10th July 2017.
  • ^ Cf. corresponding details in the Internet Movie Database, retrieved on 8th June 2017.
  • ^ "Brookvale Oval to be renamed 'Lottoland' as Manly look to NRL future". The Guardian. 2017-02-02. Retrieved 2017-06-08. 
  • ^ Foundation website.
  • ^ Cf. information on the foundation's projects. Retrieved on 13th June 2017.
  • ^ Lottoland Stiftung gGmbH (2017-04-13). "Zusammenarbeit von Lottoland Stiftung und für den guten Zweck. Lottoland Stiftung unterstützt soziale Projekte zur Sport- und Behindertenförderung". (in German). Retrieved 2017-06-13.  Press release by the foundation.