Lucia Grenna

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Lucia Grenna
Born Rieti, Italy
Died Washington, D.C., U.S.
Occupation Communications Senior Officer
Known for Connect4Climate

Lucia Grenna (1965 – 15 June 2017) was an Italian environmentalist, best known as the head of Connect4Climate, the unit specializing in Communication for Climate Change at the World Bank Group’s Global Engagement division. Born in Rieti, Grenna joined the World Bank in 1998. She created Connect4Climate in 2011, to work for effective and engaging climate change communications. The initiative has since grown into a major global partnership of concerned individuals and committed organizations[1][2][3].

In 2006, Grenna was the task manager for the First World Congress on Communication for Development (WCCD, Rome 2006)[4][5] that brought together for the first time more than 800 communication professionals engaged in development initiatives, policy- and decision-making, NGOs, community representatives, and academics from around the world to discuss how to mainstream development communication into development policies and practice.

Lucia Grenna was the author of several articles[6][7] and publications[8] on communication for development. Prior to joining the World Bank, Grenna worked as a journalist in print and electronic media and produced hundreds of interviews on issues related to economic and social development. She worked in production and marketing of movies and documentaries and was a team member of the World Bank/CNN Millennial campaign[9].

On June 15, 2017, the Connect4Climate website announced the passing of its founder and leading light, Lucia Grenna.[10][11][12] "We remember her for her leadership and extraordinary ability to motivate people to take on some of the greatest challenges of our time, not least climate change," states the Connect4Climate team on the Connect4Climate's official website[13].

With her experience in development communication[14][15][16], Lucia realized that communication for climate action would be key to advancing the climate movement. She made it her mission to build a social movement for climate action by raising awareness of the impact of climate change and promoting the solutions for addressing it. She worked with partners across the globe to reach the greatest audience possible, especially young people[17].


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  1. ^ "Q&A: Lucia Grenna and her Connect4Climate initiative". 2014-07-024. Retrieved 2017-07-11.  Check date values in: |date= (help)
  2. ^ "The World Bank - Are you ready to Connect4Climate?". 2015-12-09. Retrieved 2017-07-11. 
  3. ^ "World Bank kicks off social media climate campaign with photo/video competition for African youth". 2011-09-15. Retrieved 2017-07-11. 
  4. ^ "World Congress on Communication for Development, FAO" (PDF). 2006-09-15. Retrieved 2017-07-11.  External link in |website= (help)
  5. ^ "World Congress on Communication for Development, FAO" (PDF). Communication for Social Change. 2006-09-15. Retrieved 2017-07-11.  External link in |website= (help)
  6. ^ "Climate change: lessons in cross-sector collaboration". The Guardian. 2013-04-17. Retrieved 2017-07-11. 
  7. ^ "Five Film4Climate films to inspire you in 2017". The World Bank. 2017-02-01. Retrieved 2017-07-11. 
  8. ^ "Strategic Communication Planning for a National System of Protected Areas, Mexico" (PDF). The World Bank. N/A. Retrieved 2017-07-11.  Check date values in: |date= (help)
  9. ^ "Addio a Lucia, volto ecologista della World Bank". La Reppublica. 2017-06-19. Retrieved 2017-07-11. 
  10. ^ "“Making the impossible possible” – in loving memory of Lucia Grenna". 2007-06-19. Retrieved 2017-07-11. 
  11. ^ "Lucia Grenna Obituary". 2017-06-15. Retrieved 2017-07-11. 
  12. ^ "Rieti, sabato in Cattedrale i funeral di Lucia Grenna, poi la tumulazione nel cimitero di famiglia ad Antrodoco" (in italiano). 2017-06-29. Retrieved 2017-07-11. 
  13. ^ "“Making the impossible possible” – in loving memory of Lucia Grenna" (in italiano). 2017-06-19. Retrieved 2017-07-11. 
  14. ^ "APO Group mourns the passing of former International Advisory Board Member Lucia Grenna". 2017-06-28. Retrieved 2017-07-11. 
  15. ^ "APO pays tribute to late Advisor Lucia Grenna". 2017-06-28. Retrieved 2017-07-11. 
  16. ^ "'Making the Impossible Possible': In Loving Memory of Lucia Grenna". 2017-06-24. Retrieved 2017-07-11. 
  17. ^ "Rieti, è scomparsa Lucia Grenna dagli inizi al Messaggero da Antropico alla Banca Mondiale a Washington" (in italiano). 2017-06-18. Retrieved 2017-07-11.