Marcel Saucet

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Marcel Saucet[1] (born June 4, 1981) is a French author, advertiser, and academic who has published works on guerrilla marketing and psychology.


Born June 4, 1981 in Nice, France, Marcel Saucet holds a BA (2001), an MA (2002: Economics and Management), an MA (2003: Management and Marketing Research), and a PhD with Honors [2] (2007) from the University of Nice-Sophia Antipolis.

Professional activity[edit]

For his doctoral thesis, Saucet developed the term "micro innovation", which he defines as a small change in a brand identity which is a product of larger global change and upheaval.[citation needed] He has also collaborated with Saverio Tomasella.[3]

Later, Saucet worked on concept of street marketing[4][5] in various scientific research articles and books, and has conducted street marketing campaigns for companies.[6][7]

As of 2017, he is a visiting professor at the University of San Diego School of Law.[8]

Saucet is also an entrepreneur. He created LCAThe Verge innovation with different sub companies, in California, Middle East, France and created a big boom with a software named Nestor.


Saucet is the author of more than 20 articles and books[9] on Street Marketing and brand psychoanalysis.


Research articles[edit]

  • Street marketing et application, with Bernard Cova, Les cahiers européens de l’imaginaire, CNRS, special edition about the street, March 2016
  • Le Street Marketing version Michel et Augustin ou comment conquérir l’Amérique, with Michel Barabel (IRG/UPE), Olivier Meier (IRG/UPE), L’expansion management review,[10] March 20–25, 2016
  • Taryn Rose launching DRESR: Street Marketing a luxury brand, with Lena Goldberg and Christine Snively, 'Harvard Case study",[11] 2014
  • The Secret lives of Unconventional campaigns: Street Marketing on the Fringe, with Bernard Cova, Journal of Marketing Communications, special issue on ambient marketing,2014
  • Le street marketing: une pratique non règlementaire, with Bernard Cova, Décisions Marketing, 2014
  • Marketing non convenzionali, notizie e futuro della ricerca. with Bernard Cova, Micro & Marketing Macro, 2014


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External links[edit]

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  1. ^ NOUTANGNI,Fontaine Rushdie (September 2016), Un manager énergique et passionné, Dr. Marcel Saucet, in "Le Nouveau Manager",p.14-18,
  2. ^ "Vers une nouvelle approche pour innover en marchés saturés [Texte imprimé]  : un exemple dans le secteur des cosmétiques / Marcel Saucet  ; Nadine Tournois,... Directeur de thèse – Sudoc". 
  3. ^ "Saverio Tomasella, Psychanalyste, Nice". Retrieved 12 July 2017. 
  4. ^ Pothain, Valéry (September 2014). "Street Marketing: les marques ne sont plus à la rue". Stratégies Magazine n°1781, Supplément Event. 
  5. ^ "L'évolution du street marketing en France: Frank Tapiro, Valéry Pothain, Marcel Saucet et Anthony Babkine – 05/10/13". Interview sur BFM Business (BFM TV). 
  6. ^ Bouleau, Claire (November 19, 2014). "Pourquoi L'Oréal, Clarins et Lancôme misent sur le street marketing". dans le magazine Challenges. 
  7. ^ Arbey, Elodie (20 January 2016). "Michel et Augustin s'amuse à faire lire du français aux New-Yorkais pour se faire connaître". 
  8. ^ "Marcel Saucet – School of Law". University of San Diego. Retrieved 16 April 2017. 
  9. ^ Noble, Barnes &. "Street Marketing: The Future of Guerrilla Marketing and Buzz". Barnes & Noble. Retrieved 12 July 2017. 
  10. ^
  11. ^ Goldberg, Lena G. "Lena G. Goldberg – Faculty – Harvard Business School". Retrieved 21 August 2016.