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Industry Photography products, Printing
Founded 2002 (2002)
Founders Howard Field and Kevin McCurdy
Headquarters Hanover, New Hampshire
Products Photo sharing, Photo products
Website picaboo.com

Picaboo is a web-based image publishing and printing service based in Hanover, New Hampshire. Customers can upload their digital photos through Picaboo's in-browser application and create a variety of personalized photo products.[1]


Picaboo was founded in 2002 by longtime friends, and Babson College classmates, Howard Field and Kevin McCurdy.[2][3] Series-A funding was secured from Kleiner Perkins and Softbank.[4] The first version of its photo editor was launched in 2005.[4] The name Picaboo was derived from the phrase "peekaboo," a common expression that brings smiles to people’s faces.[5] Originally available as a downloadable desktop application, Picaboo has since retired its desktop application for an exclusively browser-based flash application.[6] In December 2012, The Wall Street Journal rated Picaboo the top photo book creator in terms of finished product quality.[7][8]


Picaboo’s software allows users to customize and order a large variety of products including: photo books, canvas prints, posters, calendars, greeting cards, puzzles, etc.[9] Picaboo customers can personalize their products by adding photos and captions.[10] The software allows for a high level of customization, including backgrounds and pre set templates and layouts.[11] The finishing of the cover can be customized using different materials like cardboard, padded leather or linen.[12] Additionally the customer can choose to include die cuts or engrave the title with gold stamping.[13] In September 2012, the company launched "Picaboo Yearbooks"; a multi-user web application for creating yearbooks and managing yearbook sales via an online storefront.[8][14]


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External links[edit]

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  • Picaboo at CrunchBase
  1. ^ "Company Overview of Picaboo Corporation". Bloomberg Businessweek. Retrieved 5 August 2014. 
  2. ^ Wayner, Peter (20 July 2006). "Technology Rewrites the Book". The New York Times. ISSN 0362-4331. Retrieved 15 July 2017. 
  3. ^ "Executive Profile: Kevin B. McCurdy". Bloomberg Businessweek. Retrieved 5 August 2014. 
  4. ^ a b Arrington, Michael. "Tag Camp Photo Album with Picaboo". TechCrunch. Retrieved 5 August 2014. 
  5. ^ "About Picaboo". Picaboo. Retrieved 5 August 2014. 
  6. ^ "Picaboo Desktop". Picaboo Customer Care. 
  7. ^ Dizik, Alina (Jan 9, 2013). "Pages of Memories Done in Less Than an Hour". The Wall Street Journal. Retrieved July 2, 2017. 
  8. ^ a b Rajala, Liisa (2 October 2015). "Book smart". New Hampshire Business Review. Retrieved 10 July 2017. 
  9. ^ Masters, Carolyn (15 January 2016). The Heart of Your Move: The Woman's Relocation Guide to Easing the Stress, Comforting the Soul, and Listening to Her Heart. Wheatmark, Inc. p. 109. ISBN 9781604949254. 
  10. ^ Young, Allison (23 December 2010). "Top 10 Romantic Christmas Gifts". Fox News. Retrieved 10 July 2017. 
  11. ^ Myers, Debbie Rose (20 September 2013). The Graphic Designer's Guide to Portfolio Design. John Wiley & Sons. ISBN 9781118716519. 
  12. ^ Wayner, Peter (17 April 2008). "Turn Those Bytes Into Books". The New York Times. ISSN 0362-4331. Retrieved 10 July 2017. 
  13. ^ Vogt, Petra (25 May 2012). Create Your Own Photo Book: Design a Stunning Portfolio, Make a Bookstore-Quality Book. Rocky Nook, Inc. ISBN 9781457166617. 
  14. ^ Lippman, John (20 September 2015). "Picaboo, I See a New ... Yearbook". Valley News. Retrieved 10 July 2017.