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|Industry||Photography products, Printing|
|Founders||Howard Field and Kevin McCurdy|
|Headquarters||Hanover, New Hampshire|
|Products||Photo sharing, Photo products|
Picaboo is a web-based image publishing and printing service based in Hanover, New Hampshire. Customers can upload their digital photos through Picaboo's in-browser application and create a variety of personalized photo products.
Picaboo was founded in 2002 by longtime friends, and Babson College classmates, Howard Field and Kevin McCurdy. Series-A funding was secured from Kleiner Perkins and Softbank. The first version of its photo editor was launched in 2005. The name Picaboo was derived from the phrase "peekaboo," a common expression that brings smiles to people’s faces. Originally available as a downloadable desktop application, Picaboo has since retired its desktop application for an exclusively browser-based flash application. In December 2012, The Wall Street Journal rated Picaboo the top photo book creator in terms of finished product quality.
Picaboo’s software allows users to customize and order a large variety of products including: photo books, canvas prints, posters, calendars, greeting cards, puzzles, etc. Picaboo customers can personalize their products by adding photos and captions. The software allows for a high level of customization, including backgrounds and pre set templates and layouts. The finishing of the cover can be customized using different materials like cardboard, padded leather or linen. Additionally the customer can choose to include die cuts or engrave the title with gold stamping. In September 2012, the company launched "Picaboo Yearbooks"; a multi-user web application for creating yearbooks and managing yearbook sales via an online storefront.
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